Target market

The real pricing formula is no formula at all…

February 3, 2010

The real pricing formula is no formula at all… It seems that everyone wants a formula for pricing their products. There actually is no exact formula as much as you would like there to be. It’s because pricing is both a strategy and subjective – what is someone willing to pay? What’s the mystique or […]

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Filling the gap

November 19, 2009

When I started my first business, I didn’t know the first thing about where to start, what to do or how to do it. I did it anyway. I simply got the ball rolling and the momentum started. I did not listen to people who told me I couldn’t or I needed more money or […]

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