Pricing Pitfall #3: Going Above Retail Price Ceilings

February 19, 2011

Going Above Retail Price Ceilings: Not Understanding What the Market Will Bear   Pricing is subjective – there is no question about it. It's based on perceived value. Add a little doodad or a designer logo and tada the price goes up and no one really cares because they see the value. However, for certain […]

Read the full article →

The Dilemma of Selling Products Wholesale and Retail

September 28, 2010

  Dear Jane,  I really need some help! I'm selling my line of soft dolls both wholesale and retail. I've done what you suggested and changed my pricing structure so I can sell both wholesale and retail and make more money. And it’s really working well for us – we’ve increased our business 25% year […]

Read the full article →