pricing your products

Pricing Pitfall #3: Going Above Retail Price Ceilings

February 19, 2011

Going Above Retail Price Ceilings: Not Understanding What the Market Will Bear   Pricing is subjective – there is no question about it. It's based on perceived value. Add a little doodad or a designer logo and tada the price goes up and no one really cares because they see the value. However, for certain […]

Read the full article →

The real pricing formula is no formula at all…

February 3, 2010

The real pricing formula is no formula at all… It seems that everyone wants a formula for pricing their products. There actually is no exact formula as much as you would like there to be. It’s because pricing is both a strategy and subjective – what is someone willing to pay? What’s the mystique or […]

Read the full article →