November 14, 2011
When I had my apparel company and showed our line in trade shows, we were sometimes told our prices were too high. At first I was offended. I had done my homework on our pricing and I thought we not only offered a good value but were competitive – PLUS our designs were better (in my opinion) than our competitors.
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February 19, 2011
Going Above Retail Price Ceilings: Not Understanding What the Market Will Bear Pricing is subjective – there is no question about it. It's based on perceived value. Add a little doodad or a designer logo and tada the price goes up and no one really cares because they see the value. However, for certain [...]
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