Pricing Pitfall #3: Going Above Retail Price Ceilings

February 19, 2011

Going Above Retail Price Ceilings: Not Understanding What the Market Will Bear   Pricing is subjective – there is no question about it. It's based on perceived value. Add a little doodad or a designer logo and tada the price goes up and no one really cares because they see the value. However, for certain […]

Read the full article →

Pricing Pitfall #2: Miscalculating Labor Costs

February 13, 2011

  Miscalculating Labor Costs or Charging Too Little or Nothing for Your Own Labor:   If you have a small manufacturing business or cottage industry, a huge miscalculation I see all too often is miscalculating labor costs or forgetting to pay yourself what you would have to pay someone else and factor this into your […]

Read the full article →

What to ask a prospective manufacturer…

September 18, 2010

Narrowing the Field: What To Look for And What To Ask Once you've narrowed the field and located several potential manufacturers (I recommend finding at least 3), it's time to start your due diligence. The challenge is to know as much as you possibly can about the company and their facility. Your manufacturer is one […]

Read the full article →