Jane Button

Do you need a business makeover?

November 27, 2012

Way too often creative product entrepreneurs define themselves by what they design or make. They see their "value" as what they create and pay little attention to the rest of the business – including their target market and how they conduct the rest of the business. Truth be told, the product is the tip of [...]

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Creative Entrepreneurs with Passion, Persistence and Resolve

February 27, 2012

I wanted you to see these happy faces – this picture was taken at the very end of the first Platinum Mastermind Retreat of the year! We spent two full days working on their BIG Ideas. – from children's products to beautiful art to inventions to wearable  art! (And by by the way -Charlie Bear is standing in for his companion [...]

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Would Mark Cuban say this to you, “I can’t trust that you’re going to bust your butt!”

February 27, 2012

You've got a niche market product, you land a spot on the reality show Shark Tank - pitch your product – and then hear these words from Mark Cuban followed by "you're a wantrepreneur not an entrepreneur." Ouch! The question is, why did Mark say this and would he say the same thing about you? Taking your [...]

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10 Simple Steps To Launch Your BIG IDEA: From Design Concept 2 Market

February 21, 2012

Okay – so we've done it at LAST!                              Our FREE mini course,     "10 Simple Steps to Launch Your BIG Idea From Design Concept to Market: " Turn Your BIG Idea Into a Money Making Business From Design Concept to [...]

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Why Trade Shows Are A Waste of Time….(for some product businesses)

February 21, 2012

Your friends and family have been telling you you've got to get your products in stores. They say, "why not participate in a trade show? You're sure to have buyers swarming like bees around your booth and you'll take in more orders than you can possibly handle." "Wow!" you think, "what a great way to [...]

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Find Your BIG IDEA and Keep It Simple

February 10, 2012

As a creative person who has either recently launched a new business or if you're just starting out trying to figure out just what product to start with, it's a good idea to keep it simple.  Keeping your base categories and product line straight forward helps your customer know exactly who you are, what you offer [...]

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