From Hobby to Business: Hobbies cost money, businesses make money

April 6, 2011

Lots of women start what I call a “side job” or small cottage industry at home. They do everything themselves and It’s a way to make extra money either selling online or at craft shows. And for those of us who love being creative it’s a terrific way to do what you love and make “some” money. But in the long run it may not be the best model for a fast track profitable product business making “real” money.

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Do You Know What You Really Want?

April 5, 2011

Decisions, decisions, decisions….we are so blessed to be able to have so many opportunitites in our lives. But when it comes down to it the opportunities are simply spinning around in space until a DECISION is made

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The Power of Focus | 30 Days Can Change Everything

March 10, 2011

This week it hit me – 12 years ago I created my very first internet presence when I created a website. Twelve years ago is light years when it comes to the internet – look how much things have changed!

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Is Anyone Giving You the Real Truth About Your Product Creation?

February 28, 2011

Here are my best 5 tips for finding out if you have a marketable product – without embarrassing yourself like I did with a Nordstrom buyer:

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Pricing Pitfall #3: Going Above Retail Price Ceilings

February 19, 2011

Going Above Retail Price Ceilings: Not Understanding What the Market Will Bear   Pricing is subjective – there is no question about it. It's based on perceived value. Add a little doodad or a designer logo and tada the price goes up and no one really cares because they see the value. However, for certain […]

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Pricing Pitfall #2: Miscalculating Labor Costs

February 13, 2011

  Miscalculating Labor Costs or Charging Too Little or Nothing for Your Own Labor:   If you have a small manufacturing business or cottage industry, a huge miscalculation I see all too often is miscalculating labor costs or forgetting to pay yourself what you would have to pay someone else and factor this into your […]

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