The real pricing formula is no formula at all…

by Jane Button on February 3, 2010

The real pricing formula is no formula at all…

It seems that everyone wants a formula for pricing their products. There actually is no exact formula as much as you would like there to be. It’s because pricing is both a strategy and subjective – what is someone willing to pay? What’s the mystique or the value to the consumer.

Knowing your costs is critical – but what lies between your costs and the sales price is your margin.

This little free ebook by Todd Sattersten Fit to Be Flexible: Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business is really a must read for a quick study in understanding how price works – and how you can apply strategies to your business.

 

 

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