Sales & Marketing

Sales Reps | What to expect and how to find a good one

October 21, 2011

When I hired my first sales rep in New York it was the best thing I ever did for the growth of my company. The first season sales doubled for the year. It was just the beginning. I had really good success selling my line myself. I personally sold to Nordstrom. I needed growth and [...]

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Santa Claus in Summer: Are You Ready for Holiday?

September 4, 2011

  7 Ways to Prepare for the Holiday Season Do you realize that Christmas is just a little over 3 months away and the same with Hanukkah?  If you sell creative products either retail or wholesale you know that the Fall/Holiday season can be a make or break season for many businesses. But are you ready? Here are 7 [...]

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Talented, Creative and Indecisive? | Changing your mindset will change your income

September 3, 2011

If you were in a restaurant and couldn't make up your mind you would starve   By Jane Button   It's easy not to decide. When you don't make decisions there is no   responsibility on your part. As long as you continue to stay in limbo you can continue to talk instead of do. [...]

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15 Quick Tips For Selling Products to Stores

September 1, 2011

  One of the questions I often get asked in my creative product consulting and coaching business is how to sell wholesale to stores and boutiques. Once you get the appointment, what comes next? This is a wonderful opportunity. Getting into the wholesale market is the way to greatly expand your business. Although you want the recognition [...]

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5 Things I learned about business from working with American Girl®

August 9, 2011

At the time it seemed to come out of nowhere. My company was approached by The Pleasant Company (American Girl ® Dolls was originally founded as The Pleasant Company by Pleasant T. Rowland) to help create and launch knit products for a new doll which was going to be introduced to the market. Wow – [...]

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7 Things You Can Change In Your Creative Product Business So You Can Make More Money NOW

August 2, 2011

  A few days ago I was asked (on twitter) to critique a website to see if I could offer any help about a creative product. I checked through it pretty quickly and my immediate response was: there are 5 things I could tell you right away about what you could change that would completely [...]

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