Sales & Marketing

How Working Backwards Helps Move Your Business Forward

December 15, 2011

How Working Backwards Helps Move Your Business Forward: 7 Steps to Creating Deadlines That Work Every Time By Jane Button I now work much better starting backwards than forwards. It’s something I learned long ago when I realized that there were certain times of the year when buyers placed their orders. When I started my [...]

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Part 2: If someone gave you $10,000 to spend on your business how would you spend it?

December 3, 2011

Part 2: If someone gave you $10,000 to spend on your business how would you spend it? And Why? by Jane Button Evelyn really thought she'd had the answers down pat when she gave her grandfather the answers to his questions on where the $10,000 would be spent. So she was disappointed she had not [...]

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When You’re Told Your Price Is Too High, Is It Time To Change?

November 14, 2011

When I had my apparel company and showed our line in trade shows, we were sometimes told our prices were too high. At first I was offended. I had done my homework on our pricing and I thought we not only offered a good value but were competitive – PLUS our designs were better (in my opinion) than our competitors.

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If someone gave you $10,000 to spend on your business how would you spend it?

October 31, 2011

If someone GAVE you $10K to spend on your business, how would you spend it? and WHY?
The amount of money is not as much a factor as the way you would use it is. And the way you think about money is at the Heart of the matter. Many of us have family histories and legacies about money. So when I posed this question I was not suprised at the answers I got; but I was suprised at the answers I didn’t get…..

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Sales Reps | What to expect and how to find a good one

October 21, 2011

When I hired my first sales rep in New York it was the best thing I ever did for the growth of my company. The first season sales doubled for the year. It was just the beginning. I had really good success selling my line myself. I personally sold to Nordstrom. I needed growth and [...]

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Santa Claus in Summer: Are You Ready for Holiday?

September 4, 2011

  7 Ways to Prepare for the Holiday Season Do you realize that Christmas is just a little over 3 months away and the same with Hanukkah?  If you sell creative products either retail or wholesale you know that the Fall/Holiday season can be a make or break season for many businesses. But are you ready? Here are 7 [...]

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