Market Your Product

15 Quick Tips For Selling Products to Stores

September 1, 2011

  One of the questions I often get asked in my creative product consulting and coaching business is how to sell wholesale to stores and boutiques. Once you get the appointment, what comes next? This is a wonderful opportunity. Getting into the wholesale market is the way to greatly expand your business. Although you want the recognition [...]

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Know Before You Go | How to Steal The Show at a Craft Festival or Trade Show

June 29, 2011

Have you ever attended a trade show, craft fair, festival or juried show and wondered why some booths are jam-packed with wall to wall people and other booths are completely empty? Some companies seem to be magnetic – pulling in people and customers.

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The real pricing formula is no formula at all…

February 3, 2010

The real pricing formula is no formula at all… It seems that everyone wants a formula for pricing their products. There actually is no exact formula as much as you would like there to be. It’s because pricing is both a strategy and subjective – what is someone willing to pay? What’s the mystique or [...]

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