February 3, 2010
The real pricing formula is no formula at all… It seems that everyone wants a formula for pricing their products. There actually is no exact formula as much as you would like there to be. It’s because pricing is both a strategy and subjective – what is someone willing to pay? What’s the mystique or [...]
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December 18, 2009
When I started my first company, I actually created a JOB for myself, all the time thinking I had started a business. It took me awhile but I finally discovered there was a huge difference between creating a JOB and creating a Business.
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