Branding

Know Before You Go | How to Steal The Show at a Craft Festival or Trade Show

June 29, 2011

Have you ever attended a trade show, craft fair, festival or juried show and wondered why some booths are jam-packed with wall to wall people and other booths are completely empty? Some companies seem to be magnetic – pulling in people and customers.

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Are You Over Complicating Things?

May 15, 2010

Find Your BIG IDEA and Keep It Simple   By Jane Button  As a creative person who has either recently launched a new business or if you’re just starting out trying to figure out just what product to start with, it’s a good idea to keep it simple.  Keeping your base categories and product line straight [...]

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