As the year ends it's a time of reflection and a time of hope for the New Year. Resolutions are usually a list of wishes and hopes for change. Hope is not a strategy. A strategy is accessing where you are now and deciding where you want to be within a certain time period. Strategy is purposeful. Creating a plan is a strategy for reaching goals.
Take a good honest look at your business. If you're not where you want to be, it's time to quit. That's right – QUIT! And I mean that with love. Decide what you want to do, not what you think you can do – and start quitting now! Follow this simple check list and your business will change forever!
The Quitters Check List for 2013:
1. Quit doing everything yourself:
There is nothing more limiting than doing everything in your business. You can only get so far and then you've maxed out. What you've actually done is created a JOB for yourself instead of a business. Vow to change that in 2013 and quit flying solo. Once you start getting help doing those things you either don't like or aren't good at – it will be hard to stop. The two things you should be doing in your business after being the designer is Sales and Marketing – you can't be good at those while you do everything else. So QUIT!
2. Quit offering too many products
One of the biggest mistakes I see in small businesses is they offer too many products; too many choices and don't tell a story. Get known for being the best in a category before you start adding more; or until your buyers start asking for the next extension. The next product may not even be what you imagined – because you want to create what sells and makes you money. Be mindful of trying to be all things to all people – when you offer what is "just right" you will have more sales and more interest.
3. Quit comparing yourself or envying other businesses
There is a huge difference between researching your completion and comparing yourself. When you research the competition (which I highly recommend) you want to know and understand their products, price points and marketing so you can be different. So you can find a hole in the marketplace that you can fill. Comparing implies you aren't good enough or that you don't measure up. Research, but don't beat yourself up. Envy creates negativity and you want to stay as far away as you possibly can from that!
4. Quit complaining about lack
The media loves to remind us about lack. When you start buying into what the media says about the economy – start discounting and couponing all your products you are creating a mentality of lack instead of abundance. Constantly telling yourself you don't have enough money, resources, customers or help puts you in a space of being a victim. You do not have to go there. When I work with clients often I have to drag them away from lack kicking and screaming! There is no lack except in your mindset. Quit holding yourself back with the lack excuse. When you hold on to that thinking it will permeate over to your buyers and those in your organization. Take a leap of faith and choose abundance.
5. Quit hanging around people who don't support you
There is so much negativity in the world; you don't need more in your life. Stop hanging around "well meaning" friends and family who don't see your vision and don't support you. Cultivate like minded people to hang with and hire a mentor, join a mastermind or take classes so you will meet more like minded entrepreneurs. I'm not saying don't be around your family (even though you may need to take a break) just take their comments for what they are and stay away from buying into their negative comments.
Following the Quitter's Check list will change 2013 for you. Quit doing these 5 things, take responsibility for your business and take the world by storm!
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I'd love to help you take the leap. If you're not sure of the next step that's best for where you are right now and where you want to be (remember, not where you think you can be) let's have a quick conversation. Email information about your business including your url and we can set up a quick chat. janebutton@design2marketsuccess.com
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I'd like to help - and so I've put together a special one time complimentary webinar to walk you through the steps. It's creatively called "How To Turn Your Fashion or Sewn Product Idea Into A Business" and I've scheduled it for this Saturday, October 27th.

